Tuesday 28 February 2012

Adopting guerrilla tactics......



Running hasn’t been going so well lately and I have been forced to rest for just over a week due to my tight shin-splint-esque -calf pain. It’s an odd feeling when you know you should be putting in some miles but actually you can’t as you’ll only end up worse off in the long (or short) run.

The positive has been that I’ve been able to spend a little bit of time on the not running malarkey, although work has been slightly full on, so I really do mean a ‘little bit of time’.

I volunteered for my first parkrun at Abingdon on 18th Feb and it was a great experience; really rewarding even though all I had to do was stand there with a high vis on and direct people! That said I hope that the runners benefitted from my cheering & clapping them on their way around the course. But one thing that I really liked was that people were thanking me for volunteering as they were running – how lovely! Now, I would like to thank people when I am running parkrun but if it’s a choice between breathing & actually speaking, I am sorry but the breath has to be taken!! Hopefully, my nod & smile is noted as gratitude, as it is sincerely meant. I’ll definitely be volunteering again and can’t wait to get back running parkrun again.

I mentioned a few posts ago about a little challenge my two besties – Sam & Lucy - and I have set ourselves; a skydive with the Red Devils (THE Red Devils, huzzah!) to raise funds & awareness for Cancer Research UK(CRUK). It’s been all systems go on this front since we signed up to take part and we have been meeting & planning, meeting & planning and meeting & planning to discuss how we are going to raise as much money as possible for this great event & cause. We’ve named our team (The Tandem Trio), had a meeting with the fundraising team at CRUK (thank you Rachel), had a mini photo shoot (FYI, my lip-gloss looked far better in the flesh than in the pic, the pitfalls of modelling, haha!), set up the fundraising page (www.justgiving.com/TheTandemTrio), put up the Facebook page and have set about contacting local companies for sponsorship and/or raffle prize donations for our forthcoming fundraising night (if you can support in any way, please let me know!) so the word is definitely being spread. However, we felt that it wasn’t enough to just share the news locally. No, we would take our good cause spreading further afield....to the big smoke, London! Admittedly, it did coincide with a pre-planned girls day out to see the Cecil Beaton exhibition at the V&A, which is well worth a visit, but us girls are multi-taskers dontcha know!


Our dedication to spreading the message is boundless......and almost got us into a little bit of trouble in the V&A but we were committed to letting people know what we are doing and how they can support us – especially as Sam is petrified of heights and doesn't like flying (do you want to tell her or shall I?!) This guerrilla marketing attack was thirsty work so we obviously rewarded ourselves with a beverage or two :o)





Whether the guerrilla marketing has paid off remains to be seen but all I know is that people’s generosity never fails to amaze me – less than one week since actively promoting our jump, we have reached a whopping £551 in sponsorship, which is 27% of our target. People truly are incredibly generous and we are all extremely grateful for your support so far.

The Tandem Trio Truly Thank You!!



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